LifeDojo coaches are person-centered, resourceful, personable, and know that treating end-users as one would treat a friend, rather than a patient or client, is the key to helping people ambivalent about or intimidated by making a change in their life. This role would serve to support, guide and encourage workplace employees through a series of 12-week health improvement journeys. The role also includes serving as an effective concierge and referrer to more in-depth, clinical healthcare interventions as are needed to best serve each client. The ultimate goal is to help each individual develop physical, mental and emotional habits that last for years to come.