Upcoming Events

Bring your toughest cases and clinical questions for real-time discussion and peer collaboration with fellow practitioners.

Functional medicine isn't just about knowing the science — it's about knowing how to practice it. In this Expert Masterclass, Tracey O'Shea, FNP-C, pulls back the curtain on what clinical practice actually looks like day-to-day: the reasoning, the sequencing, and the judgment calls that don't show up in a textbook.

Tracey will walk through her real-world approach to patient care, including:

• The clinical mindset — how to approach a new patient case with clarity instead of overwhelm, even when the intake is complex

• Layering and stacking testing — a practical framework for deciding which tests to order first, which to hold for later, and how to avoid over-testing or under-testing

• The right questions at the right time — the diagnostic questions that help you zero in on root cause and direction of focus faster

• A lifestyle checklist — the foundational lifestyle factors Tracey assesses with every patient, and how she prioritizes them against lab findings

• Building a team around your care — how to incorporate support staff (health coaches, nurses, admin) into the visit workflow so care stays high-touch without burning out the practitioner

Functional Medicine marketing has to do three things: help the right people find you, give them the reason they need to choose you, and make it easy for them to become a patient.

• In this live class, we'll break down the Found → Chosen → Booked framework and use it to answer some of the biggest marketing questions functional medicine practitioners face:

• Where should you actually spend your marketing time? How to choose between referrals, search, social, email, partnerships, and paid marketing based on where your practice is now.

• What do you say that actually differentiates you? "Root cause," "personalized care," "whole-person medicine”…why the language used by most functional medicine practices has become one big blur, and how to communicate what makes you worth choosing. Hint: AI is going to make you sound exactly like everyone else.

• How do patients actually choose a practitioner? The role of relevance, specificity, credibility, proof, trust, and perceived fit in getting to "yes."

• How do you turn interest into booked patients? How to spot and plug the leaks between discovery, website visit, inquiry, consult, follow-up, and enrollment.

• What should you do first? With dozens of things you could be doing, what should you do first? A simple Found → Chosen → Booked diagnostic that helps you identify where your practice needs attention now, instead of adding another marketing tactic.